Ananda kicks off European Dealer Training Tour in Warschau, Poland

Earlier, we announced a series of dealer trainings across Europe, and we are pleased to confirm that the first stop has now been successfully completed in Warsaw, Poland. The training took place during the Bike Expo at the National Stadium and was reveived with full enthousiasm.

The training was led by Piotr Smolarz, Sales Manager Poland at Ananda, and supported by Rafał Adam Kuźniar of Pro Sports Group, our official service partner in Poland. The session focused on practical, real-world service scenarios in an interactive, hands-on format.

As more Polish brands, like Romet, Ecobike, and Barton, integrate Ananda mid-drive and hub motor systems into their portfolios, strengthening technical knowledge and aftersales support at dealer level is essential. Instead of mass training, a small-scale format was chosen with a limited number of participants for an interactive sessions. Moreover, the training was free and thus accessible to every bike shop, small or large.

Hands-on and practical training

Ananda showed participants workshop cases such as diagnosing system errors and resolving communication issues between components. A key focus was the use of the Ananda Link service tool for reading and interpreting error codes, running diagnostics, and restoring system functionality step by step.

This approach enables dealers to identify issues faster and resolve service cases more efficiently—reducing diagnosis time and minimizing unnecessary component replacements.

“A key goal of this training is to make service as straightforward and efficient as possible,” says Piotr Smolarz. “Dealers should be able to quickly understand what’s happening in the system and take the right action without losing too much time.”

Succesfull start of the tour

With strong attendance and positive feedback, the first training session in Poland marks a successful start to the European Dealer Training Tour. It underlines our commitment to not only supplying e-bike systems, but also supporting dealers with the knowledge and tools required for daily operations.

At the end of the training, participating dealers received an official certificate confirming successful completion of the Ananda Dealer Training. This certification underlines their technical qualification and can also serve as an added value for their workshop and customer offering.

With this first training successfully completed in Poland, we see a clear confirmation of our approach: strengthening the e-bike ecosystem goes beyond delivering systems alone.

As Ananda, we are actively moving towards a model where we support our partners with structured training, hands-on technical knowledge, and practical service tools.

As the European Dealer Training Tour continues, our focus remains on creating consistent training standards across markets. This helps raise the overall level of service quality, improves workshop efficiency, and strengthens the daily cooperation between Ananda and our dealer network.

In the current stage of the e-bike industry, this type of long-term technical support is becoming just as important as product development and market introduction

Additional training sessions across Europe will follow in the coming months. More information will be shared soon via our official channels.

BIKE EXPO 2026: The premium Bicycle event in Eastern-Europe, Poland

The eighth edition of PEKAO BIKE EXPO – National Bicycle Test will take place from April 11-13, 2026. Saturday and Sunday will be dedicated to end customers, while Monday will be a closed day for the bicycle industry and media. At the PGE National Stadium, visitors will able able to have a closer look to the latest ebike systems and technology of Ananda showcasing various mid-drive and hub motor models for, eMTB, eTrekking and eCity.

What to Expect at Bike Expo ?

Selecting an e-bike system today is about far more than making a purely technological choice. At Bike-expo, Ananda will not only showcase its newest systems, but also underline that, for Ananda, developing an e-bike system goes far beyond focusing solely on high performance. It is about creating scalable systems that provide control over development and deliver true flexibility for brands. On the latst day of the event Ananda is organizing a dealer training, part of the European dealer training tour.

B2B Festival 2026: Connecting with retailers and share experiences

From February 8 to 9, Ananda will join the B2B Festival in ’s-Hertogenbosch for the third year in a row. With the growing number of bicycle brands and an expanding dealer network across the Netherlands, the B2B Festival is the ideal place for Ananda to connect with dealers, who are working with our systems daily or simply to reach to new Dealer audience.

What to Expect at the B2B Festival ?

Earlier this year at Velofollies, Ananda officially launched the new M7000 Series One platform three motors, all built on the same advanced technological foundation. At the B2B Festival, this next-generation platform will again take the center stage

Equally important is the presence of our service team, ready to answer all questions related to service processes, availability, and Ananda Link, our diagnostic and service platform. This ensures dealers not only learn about our technology, but also how we support them long after the sale.

last month all European Ananda Service Stations gathered at our headquarters in Arnhem, The Netherlands for an intensive two-day certification program.

Technicians from Italy, Poland, Hungary and the Netherlands worked side by side on Ananda systems — aligning procedures, sharing field experience and working through real workshop cases.

It was a hands-on technical training, focused on daily service situations in bike shops. After these sessions, all participating Service Stations are now fully certified according to the same Ananda service standard.

With more Service Stations popping up across Europe, ensuring consistent service quality has become more important than ever. For bike shops, this means predictable, fast and consistent technical support — wherever they are in Europe.

How Ananda service stations support dealers

An Ananda Service Station is a locally based, officially trained and certified technical partner that supports bike shops working with Ananda drive systems.

Service Stations are technical workshops that deal daily with Ananda motors, controllers, displays and sensors. Their role is clear: support dealers quickly and keep riders on the road.

Bike shops can rely on Service Stations for:

1. Immediate access to technical experts via phone or e-mail

2. Structured and transparent handling of returns and warranty cases

3. hands on support in System diagnostic and analysis

4. Stock managment & fast logistics

5. Component inspection or replacement

Ananda Link in daily workshop practice

A key part of the service training in Arnhem was Ananda Link, Ananda’s web-based service platform designed to support e-bike brands, OEMs and bike shops with system diagnostics and software updates.

During the sessions, our technicians worked hands-on with Ananda Link by connecting bikes via USB to review motor settings, assistance levels, display configuration and more, followed by running full system diagnostics.

These diagnostics include checks on parameters such as battery voltage, motor temperature, sensor values and communication signals, ensuring a consistent approach across all Service Stations.

When needed, diagnostic data can be shared directly within the platform with the Ananda service team. This ensures that all relevant information is stored in one central location, making it easier to follow up and track service cases over time.

Training matters as the network grows

As Ananda continues to open new Service Stations, training and certification are essential to keep service quality consistent.

That is why all new Service Stations follow the same onboarding and certification process before becoming operational. Additional Service Stations are currently being prepared in markets including Germany and Denmark, and will be integrated into the same service and training structure.

By certifying all European Service Stations together in the Netherlands, Ananda ensures that bike shops receive the same level of technical support across all markets — today and as the network continues to grow.

Reid Bikes and Ananda have been working together since 2019, united by a shared vision of making high-quality cycling and e-mobility accessible to riders around the world. To understand how this partnership began and how it continues to shape Reid’s product strategy, we spoke with Leon Stimpson, Product Manager at Reid Bikes. In this interview, Leon shares insights into Reid’s origins, their global mission, and why Ananda’s systems have become an essential part of their lineup.

Can you tell us something about Reid and the history of the company? What is the company’s vision?

Reid Bikes started in 2009 in Melbourne, Australia. Our founder, James Reid, aimed to offer Australia’s best-value bikes by selling directly from the factory to the consumer. By late 2013, we had stores in major Australian cities and a strong online presence.

In 2014, we established Reid Bikes Ltd in the UK to manage international distribution while maintaining design and manufacturing oversight. We now operate in over 30 countries, designing bikes and e-bikes for global distribution, and we also manage private label manufacturing contracts.

Our vision and mission is to make cycling and e-mobility accessible to all. We achieve this by being globally recognised for well-designed bikes at competitive prices, establishing ourselves as leaders in the leisure, recreation, and personal transport sectors. We also demonstrate a strong environmental pledge through our “Buy One, Plant One” campaign, where we plant a tree for every bike sold.

When did the partnership with Ananda start, and what made you decide to enter into this collaboration? How did that decision come about?

Reid’s partnership with Ananda began in 2019. At the time, we were looking for a competitively priced yet powerful mid-motor from a company that could provide reliable support, even with our use of third-party batteries, controllers, and displays.

This partnership has since evolved, allowing us to share feedback and build on strengths to the point where we now confidently offer Ananda systems to our Private Label Programme (PLP) clients as well.

What are your needs as a bike brand, and how does Ananda support you as a system supplier?

As a brand focused on affordability without compromising quality, we need systems that are competitively priced, powerful, and feature-rich. Anr customers. Ananda also offers global support and flexible production options, which is crucial for our ability to assemble and sell bikes in a range of countries to suit our clients’ global needs.

Which motors do you use, and why did you choose this solution?

We use a range of Ananda motors based on the eBike’s price point, requirements, and the country of sale. Our commonly used mid-drive motors include the M60 for recreational and leisure eBikes and the M100 for our more power-hungry models and eCargo bikes.

For our Model Year 2026 line, we have also introduced Ananda hub motors, along with more Ananda displays and controllers. This expansion allows us to offer the same reliability, support, and quality to our more price-sensitive models without making compromises in other areas.

Retailers are an important sales channel for Reid — can you share some of the feedback you’ve received from retailers so far?

Our retailers consistently value reliability and simplicity. Many of our customers are new to cycling, are not technically minded, and rely heavily on the retailer’s advice. Our retailers gain the confidence to sell our products knowing that our bikes are high quality, easily serviced, and backed up with excellent after-sales support.

Where do you see Reid in 3 to 5 years, and how does Ananda contribute to achieving that vision?

We have had a successful year onboarding new distributors and clients, and we are focused on helping them grow the brand in their respective markets in the coming years. Ananda’s support will be vital as we continue to innovate in what is often an overlooked segment of the industry. Our commitment remains the same: to always design and develop the best possible products at competitive price points. Thanks to Ananda for helping us achieve this

Recently Ananda hosted Nieuwsfiets journalist Arnauld Hackmann at the Wuxi factory in China, where the majority of our e-bike systems are produced. During this visit, CEO Daniel Zhuo shared insights into Ananda’s global strategy, the popularity of the award-winning R900 3-Speed Gear Hub Motor and the challenges and opportunities in the current market. Below is the full story, originally published on Nieuwsfiets.nl, translated into English.

WUXI (CN) – Ananda is performing well in the international bicycle industry, and their latest hub motor, the R900 3-Speed Gear Hub Motor, has been positively received. CEO Daniel Zhuo expressed his satisfaction during an interview with NieuwsFiets.nu on a factory visit to China.

eCyclelectric/LEVA organized a special press trip in early May to CHINA CYCLE, including several factory visits. NieuwsFiets.nu was also invited. One of the stops was Ananda. The Shanghai-headquartered manufacturer has been operating since 2011, producing open platform drive units for eBikes, eMotorcycles, eScooters and others over the decade-plus since then.  

About two-thirds of its revenue comes from domestic markets in Asia, mainly due to the sale of electric scooters. The remaining third is generated from e-bike drive systems—a segment Ananda has actively pursued for the past 11 years. The company initially manufactured components like controllers and displays, later expanding to include hub motors, mid-motors, and other parts.

At China Cycle—one of the world’s largest trade shows for the bicycle industry—Ananda received the Gold Creative Award for its R900 motor. The award recognizes the integration of a 3-speed automatic transmission directly into a hub motor—a feature typically found in mid-motor systems.

The R900’s design features a fully enclosed system that enables smooth, automatic shifting aligned with motor output, offering a ride experience similar to an automatic car transmission. Ananda’Pedal Flow technology also allows for shifting under heavy load or high force, reducing drivetrain wear and improving overall durability.

“This motor is unlike anything currently on the market. We have already received a lot of attention for it,” says CEO Daniel Zhuo, who is pleased with the company’s performance.

“Globally, we’re doing quite well—both in our home markets and in direct sales to Europe, North America, and Japan. But there are still some markets where growth is more sluggish.”

Launch a new solution every year

Regarding gearboxes in mid-drive e-bike motors, Zhuo notes this is a hot topic in the global cycling industry. More and more brands are launching their own systems. “We started development about three years ago in close collaboration with our gearbox supplier. It’s not easy to integrate this into a mid-motor, as we believe these systems should make e-bikes lighter and more compact,” Zhuo continues. “So far, we’re not fully satisfied with the results, so we’re continuing development with  gearbox specialists from Europe and China. This is a high-priority project”.

I expect we’ll end up with two results: one is a mid-drive motor with stepless automatic shifting, and the other is a Pinion-like solution. For commuters, we believe a 4- or 5-speed system is better suited than a 7-speed. That’s the direction our R&D centre is heading.”

Ananda’s CEO says they aim to bring new e-drive systems to the market every year, as they have done this year with the R900  Integrated Electronic 3-Speed Gear Hub Motor System.

Zhuo reports that sales and production figures for Ananda are rising, despite persistent challenges in various global markets.

“We grew by 40% in volume last year compared to 2023. If we maintain this trajectory, we’ll achieve healthy growth moving forward. “With more than 200 people working in R&D and a portfolio of 123 patents, we have the resources to achieve these results.”

Market outlook & oppurtunities

Ananda  has  four  separate  production bases in China, a recently opened factory  unit  in  Vietnam,  as  well  as  a significant  facility and service centre in Hungary. Thanks to this wide global operation Ananda can provide more flexibility to meet different needs from all corners of the world.

We’re not overly concerned about the trade war with the U.S. Either. In fact, the trade tensions have brought China and Europe closer together. While the European market is still a bit slow, inventories are declining, and we’re seeing signs of rapid recovery as prices and stock levels begin to stabilize. Our clients also expect a return to normalcy, likely in the fourth quarter, as their inventories continue to drop.”

Want to get ahead and truly understand what’s happening in the world of OEMs? Then you can’t miss Taichung Bike Week from 16-19 September — this is where the industry all comes together!

As a supplier of e-drive systems headquartered in Shanghai, Taichung Bike Week feels like a home match for us every year — a place where we can meet like minded industry partners and can enjoy quality face-to-face time with existing and potential customers.

We’re excited to meet you at Cycling Industry News Live 2025, taking place 14–15 September at the NAEC Stoneleigh, Warwickshire.

At Ananda, we don’t believe in one-size-fits-all e-drives. We design our systems around your brand, your bikes, and your riders. Whether you’re a relative new brand looking for flexibility, or an established player seeking for competetive advantage, we’re here to help you build the bikes you envision — without compromise.

Ananda continues to expand its footprint in Poland with the opening of a new service station in Opole and the appointment of Piotr Smolarz as dedicated Sales Manager for central and Eastern European market. With this strategic expansion, Ananda is responding to the strong growth of the e-bike market in Poland.

The new service station offers retailers enhanced local support and faster service, while also demonstrating Ananda’s investment in talent to ensure that its brand partners benefit from proximity, expertise, and quick response. Ananda has also confirmed its presence at the 2026 BIKE EXPO, the largest bicycle trade show in Poland, for the second year in a row.

Local Support for Retailers and Brands

The opening of the Opole service station represents more than just a strategic move — it reflects Ananda’s core belief that service is fundamental to building lasting relationships with both customers and retailers. This new facility provides direct local support, faster delivery of components, efficient warranty handling, and certified on-site technical assistance for retailers in Poland and CZ.

“The opening of this new service station is the next logical step,” says Eric, Service Manager at Ananda. “And hiring Piotr as Sales Manager CCE is already proving to be a successful move.   With a growing customer base that includes strong players like Romet, Eco-Bike, and Overfly, Ananda is already working closely with key brands in the region.

Service as a cornerstone

Providing the right level of service is the foundation of a solid business model — especially in the fast-moving world of e-bikes. Today’s consumer expects fast, professional, and personal support. Service is no longer a nice-to-have — it’s essential.

“And one thing leads to another,” Eric continues. “The more brands we support, the more retail partners we attract — and that naturally increases the demand for high-quality service.”

The Polish service station is now the fifth in Ananda’s European network, joining existing locations in the Netherlands, France, Italy, and a major service hub in Hungary.